National Team FootballNike Is Already Winning the World Cup Collab War
Before a ball has even rolled across North America, Nike has already started to treat the 2026 World Cup like something far bigger than a tournament.
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Stories, guides and observations from the world of considered style.
National Team Football28 JAN 2026 • 4 MIN
Before a ball has even rolled across North America, Nike has already started to treat the 2026 World Cup like something far bigger than a tournament.
Club Football27 JAN 2026 • 5 MIN
Folarin Balogun knows what pressure feels like. He has grown up with it, played through it, moved because of it, and, more recently, learned how to make it work for him.
Player Profiles27 JAN 2026 • 2 MIN
Lionel Messi has linked with Ronnie Fieg's Kith and adidas Football for a World Cup-ready collection that treats his legacy like a global design language.
Club Football27 JAN 2026 • 3 MIN
In a collaboration that fuses football culture with sneaker craftsmanship, Swedish club AIK has unveiled an ultra-limited edition Nike Air Force 1 AIK, created in partnership with renowned sneaker artist Viktor Pyk.
Club Football26 JAN 2026 • 3 MIN
Nike are turning the page on the Mercurial once again, unveiling the next-gen Superfly and Vapor silhouettes just in time for the summer’s biggest stage. And while the silo has always been synonymous with speed, this latest evo...
Club Football23 JAN 2026 • 8 MIN
There are worse places to watch football than Lake Como. That much becomes clear before a ball has even been kicked.
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