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Club FootballWe we love Pony West Ham shirts from the 90s
From Dagenham Motors to Julian Dicks, we break down why West Ham’s Pony shirts (1993–1999) are cult classics among football shirt collectors.
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The Journal
Stories, guides and observations from the world of considered style.
Club Football
National Team FootballDid You Miss Any of Nike’s 2026 World Cup Kits?
Over the last ten days or so, Nike have been drip feeding their federation kits for the 2026 World Cup, but while that approach has prolonged the news cycle, it has meant that some kits may have slipped under the radar. Here, w...
Player ProfilesHavaianas and Vini Jr. Bring Brazilian Flair Centre Stage
Some things in life just naturally go together – fish and chips, Ant & Dec, Beckham and free kicks. In that same effortless way, the unmistakable flair of Vinicius Junior aligns perfectly with the creative spirit of havaianas....
Club FootballVANGUARD: The Creative Soccer Community | Sonya Kondratenko
If you’re not familiar with the work of Sonya Kondratenko, chances are you’ve seen it – you just didn’t realise it.
Club FootballAIK Rewrites the Rules of Kit Launches With a Stunning, Historically Driven Reveal
In an era where football shirt drops blend into an endless scroll of slick player portraits and lifestyle shoots, AIK have done something genuinely different. In amongst the melee of familiar formulas, AIK’s reveal of their 202...
National Team FootballDo PUMA’s 2026 World Cup Kits Deserve More Love?
PUMA have recently revealed their full line-up of kits for the 2026 World Cup. But do their designs deserve more love than they’ve been getting?
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