Alavés Announces Macron Kit Deal

Spanish La Liga club Deportivo Alavés has officially announced a long-term technical sponsorship deal with Italian sportswear brand Macron, effective from the 2026-27 season.

Negotiated through Grupo Baskonia-Alavés, the multi-club partnership covers both the football team and the associated basketball club, Saski Baskonia. Under the agreement, Macron will supply match kits, training apparel, and leisurewear for the first teams, women's teams, and youth academies across both organizations. Macron replaces Puma, which had served as the official kit supplier for Deportivo Alavés for four seasons since the 2022-23 campaign.

The Italian brand has stated that the unique identity and culture of the Basque Country will be a central source of inspiration for the upcoming 2026-27 kit collections, aiming to combine technical innovation with a strong sense of local belonging.