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FOOTBALL SHIRT GUIDE • 04 OCTOBER 2026

Man City sponsors: standing by or just waiting for the appeal?

Lucozade, Kellogg's and Revolut are keeping quiet on Man City's guilty verdict. I break down why sponsors are playing the long game, why the 'lifelong fan from Texas' act is hilarious, and where to get cheap kits.

So Manchester City got found guilty by an independent commission, and their sponsors are all like, 'We're not commenting while the process is ongoing.' Lucozade, Kellogg's and Revolut have basically said nothing. The club is appealing. And the internet, as always, has thoughts.

Man City sponsors: standing by or just waiting for the appeal?

Sponsors aren't loyal, they're just contract-savvy

People are acting like these brands are standing by City out of love. Nah. They're waiting for the appeal to finish. If they cut ties now and City win the appeal, they could be in breach of contract. That's not loyalty, that's legal caution. Sponsors don't care about your badge, they care about their bottom line. And right now, the smart move is to say nothing and let the lawyers sort it out.

That 'lifelong City fan from Texas' bit is comedy gold

One of the best comments in the thread called out a guy pretending to be a die-hard Blue from Texas. He mentioned Shaun Goater, which is a classic move – Goater is a Rotherham United legend too, so it's like he googled 'Man City pre-2008 players' to sound authentic. Mate, come on. I moved from England to the States in 2004, and back then you could barely watch the Premier League on TV, let alone the Championship. So how did you become a die-hard City fan in Texas before the takeover? You didn't. You just saw the oil money and picked a winner. Own it.

The 'cheats' chant is going to be deafening

Liverpool fans are going to have a field day. Every time City touch the ball, the away end is going to belt out 'cheats' for 90 minutes straight. And honestly, can you blame them? If the shoe was on the other foot, City fans would be doing the same. It's football. It's petty. It's fun. The atmosphere at Anfield when City visit is going to be toxic, and I'm here for it.

Are sponsors getting paid under the table too?

Someone joked that the sponsors might be getting paid by ADUG under the table. That's obviously a joke, but it shows how deep the cynicism goes. City's sponsorship deals have been under scrutiny for years. Etihad, Etisalat, all that. So when Lucozade and Kellogg's stay quiet, people automatically assume the worst. That's what happens when you're found guilty of breaking financial rules – every silence looks suspicious.