LA Galaxy Reveal 2024 'Angeleno Kit' From adidas

2 MIN READ

Bringing the iconic sash back to proceedings, LA Galaxy and adidas have presented the ‘Angeleno Kit’, the club’s primary strip for the 2024 season. It marks the 12th sash kit in the club’s history, and it makes its return after popular demand.

The sash design has been an iconic one over the years for The Galaxy, existing as one of their original visual trademarks. And now, after not being present over the last two campaigns, it makes its return thanks to the collective fan sentiment to bring it back. And so it is, reimagined in a modern take with a play on negative space.

The movement in the lines surrounding the sash represent speed, forward momentum and evolution. All the lines eventually meet and come together, unifying with the quasar. The quasar is the LA Galaxy’s signature mark and beacon, sitting on the front of the kit, representing the unification of all Angelenos and their voices as one. The Angeleno Kit also features a Los Angeles tag in the back collar of the jersey, displaying a scripted Los Angeles handwritten from the Angelenos who crafted this jersey.

"We connected with our fans to identify crucial elements for the Angeleno Kit. One notable detail from their insights was the sash," explained LA Galaxy Chief Creative and Brand Officer Will Misselbrook. “This led us to embark on a creative reinterpretation, infusing a fresh and progressive perspective into the traditional sash design. Our new kit encapsulates LA's rich soccer tradition, and its original design is a testament to the significance of our fans in shaping it."