Adidas Launches "The Journey Starts Here" 2026 World Cup Campaign

Adidas has officially launched its new promotional campaign, "The Journey Starts Here," building anticipation for the 2026 World Cup. The campaign focuses on a travel-inspired theme, showcasing players' passports and essential items as they prepare for the upcoming tournament.

The promotional material features a star-studded lineup of Adidas athletes. Among those featured in the campaign are Leo Messi, Pedri, Lamine Yamal and Jude Bellingham.