Lotto and H&M Release Football Heritage Collection Ahead of 2026 World Cup

H&M has collaborated with Italian sportswear brand Lotto on a collection that draws from the heritage label's football archives. The range reinterprets classic designs through a contemporary lens, incorporating graphic stripes, the signature double diamond jacquard and elements suited for both on-pitch and street use. Items include loose-fit football jerseys, relaxed shorts, oversized t-shirts, caps, socks and footwear.

The collection launched on May 21, 2026, in select H&M stores and on hm.com, with rollout in various markets, including through partners such as Superbalist.